Sept 17 Chat – Healthcare Advertising

hcldr

Post by Colin Hung

Last week we explored the topic of healthcare + media with the folks involved with the Escape Fire documentary. Through cosmic serendipity, something happened this week in my home province of Ontario that highlighted a different aspect of healthcare and media – advertising.

On September 12th, an ad from an Ontario hospital – Lakeridge Health,  went viral. The sensation around Lakeridge’s ad got me thinking about healthcare and advertising. Ads are not cheap and should healthcare organizations spend precious resources on something so temporary? On the other hand, without advertising, would organizations be able to attract talented staff, donations or patients?

Before you read the ad, you’ll need a bit of context to understand why it had such an impact.

In the last few weeks one of Canada’s provinces – Quebec – has been causing a lot of controversy with a new proposed “Charter of Quebec…

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